Thisisarobot is an Amsterdam based independent Imagination Studio (ImS). 


Thisisarobot creates original digital and analogue experiences for humans of all ages.

Our Imagination Studio crosses over all media. From character and toy design to cutting edge interactive campaigns and gaming.

Founded as The Hanazuki Company in 2005 by Niko Stumpo and Hanneke Metselaar, the studio was set up to be a Store, a Brand and a Creative Studio. The Hanazuki Brand caught the attention of global toy powerhouse Hasbro, who purchased the brand outright in 2010. Hasbro will further develop the Hanazuki Brand while involving Niko and Hanneke in its development and evolution.

In 2011, The Hanazuki Company was rebranded Thisisarobot, an Imagination Studio that continues to develop wholly original character brands and innovate on behalf of major international clients in the consumer product space.


Taking a fun approach to visual arts, Thisisarobot workshops were set up to inspire kids and adults to try new things and have an unforgettable creative learning experience. As passionate teachers and professional artists, we wanted to share our playground with everyone and encourage creative expression in a positive and friendly environment.

Our aim is to teach children that art is a great tool for self-expression and personal growth. At our workshops kids build confidence, self esteem and social skills that they will have for the rest of their lives. And for the grownups, we simply wanted to create a space where they could come and escape the real world… and for just a moment, feel like a kid again : ]

Thisisarobot workshops place a strong emphasis on hands-on creative development and can be adapted to suit all ages and skill levels.

Our workshops focus on:
• Helping kids 6 years and up develop creativity, imagination and embrace self expression.
• A wide range of fun activities including; character and fashion design, sewing, knitting and crochet.
• Collaborating with museums, schools and special institutions to offer creative learning programs.
• Creating interactive brand installations for Children’s special events.
• Providing unique custom events for private or public corporations.