design, art-direction, digital content production


CHALLENGE:
To design, as a guest artist, the exterior of the Mimoco USB Flash Drive and populate the USB drive with unique digital content.
VISION:
Released on valentine’s Day, Thisisarobot conceptualized the Mimoco USB around the original One Love character. The 4 GB drive was filled with custom content including screen savers, short animations, wallpapers, icon sets, songs, and images which were all part of the one Love universe.
Only by purchasing the One Love USB, customers could access the unique content inside.
Users could download the original content to their hard drive and later use the USB to safely store their own information.

 RESULTS:
One Love Mimobots sold out almost immediately after their release.