concept, design, art direction, vinyl character toy production


CHALLENGE:
To create an O’Neill/Hanazuki limited edition summer collection aimed at both girls and boys for the special artist project called: “the collective”.
VISION:
O’Neill’s Summer Collection included bikinis, trunks, sweats and tees.
The Collection utilized the latest in fabric and material technology in order to obtain maximum print and stitch quality. The ladies collection was inspired by the light and bright colors of the coral reef. The men’s collection was designed to reflect the richness and darkness of the deep ocean.
In tandem with the apparel line, Thisisarobot created an original character to accompany the collection and function as a free gift with product purchase.
Small three inch versions of the character where made into key chains and larger fourteen inch characters were created for in-store display and special promotions.

 RESULTS:
The collection sold out within two months.