concept, art direction, design, production


CHALLENGE:
To create the first complete Hanazuki-branded stationary line aimed at kids between 11 and 16 for distribution throughout Europe. Products included bags, agendas, notebooks, pencil cases and more.
VISION:
It was a dream come true for the Hanazuki brand to be invited to create an entire school line for such a new and exciting generation kids. Other brand Stationary Team works with are Paul Frank and Walt Disney.
Using all of the Hanazuki past experience -as both students and as designers- they dive head -on into the creation of more than 400 original illustrations, which populated all of the items in the stationary line.
A variety of printing techniques were used to deliver the high-quality offerings, resulting in a handcrafted stationary line. Special features included customized agenda covers, special note pages, bookmarks, stickers, key chains, and even small stuffed Hanazuki puppets.

 RESULTS:
The Hanazuki line for Stationary Team sold out prior to the beginning of the school year.